Grace Rizza, founder and CEO of Identity Dental Marketing


Grace Rizza is dedicated to helping dental practices—including those in Indianapolis—achieve measurable growth through strategic, ethical marketing. Her career began as a Marketing Director for a multi-location dental practice, where she successfully tripled new patient numbers within just three months—without increasing the marketing budget. This success fueled her passion for dental marketing, branding, and patient acquisition, leading her to develop industry-leading marketing strategies that help dentists expand their reach.
In 2009, Grace launched Identity Dental Marketing with a mission to provide customized, results-driven marketing solutions tailored specifically for dental professionals. Recognized for her engaging and informative speaking style, Grace has been invited to present at major dental conferences, including the Greater Indianapolis Dental Meeting, The Hinman Dental Meeting, and the Chicago Dental Society Midwinter Meeting.
Her expertise has earned national recognition, including a position on the ADA’s 2016 Dental Marketing Expert Panel and features in industry publications like Practice Booster’s Insurance Solutions Newsletter. Her approach to marketing spans SEO, website optimization, branding, patient communication, community outreach, staff training, and direct mail campaigns—all designed to support Indianapolis dental practices in building strong, sustainable growth.
As the host of the Dentistry’s Growing with Grace podcast and Facebook group, Grace shares business development strategies to help dental professionals navigate the evolving marketing landscape. Her innovative techniques have helped countless dental practices enhance profitability and strengthen their brands.
For Indianapolis dentists looking to attract more patients and grow their practices, Grace Rizza and Identity Dental Marketing offer proven, customized marketing solutions that deliver real, lasting results. Contact us today to get started.
Meet Our Team
The Experts Behind Your Success
At Identity Dental Marketing of Indianapolis, our team blends creativity, technical expertise, and strategic insight to deliver high-impact marketing solutions for dental practices.
Content Writers
Our writers craft SEO-driven, patient-focused content that elevates your online presence and helps Indianapolis patients connect with your practice.
Design & Branding Specialists
Our designers create modern, visually engaging websites and marketing materials that capture attention while maintaining a professional, user-friendly experience.
Web Development Team
Our developers specialize in fast, responsive, and high-performing websites, ensuring a seamless user experience across all devices.
Marketing Strategists
We analyze market trends, patient behaviors, and local competition to develop data-driven strategies that attract more patients to your Indianapolis practice.
SEO Specialists
Our team optimizes your website to increase search rankings, boost traffic, and convert visitors into lifelong patients.
Paid Advertising Experts
We develop targeted ad campaigns that maximize your return on investment, ensuring your practice stands out in Indianapolis’s competitive market.
Practice Growth Advisors
Our advisors provide expert guidance to help you align your marketing efforts with your business goals for sustainable growth.
At Identity Dental Marketing of Indianapolis, we work together to create tailored marketing strategies that empower dental practices to expand, connect with patients, and thrive in today’s digital landscape.
Ready to grow your Indianapolis dental practice?